Resources & Further Reading
The thinking behind
the work.
Everything I do is grounded in evidence. This page brings together the articles I have written, and the peer-reviewed research that underpins them — so you can read as deeply as you like into the science behind what happens in a session.
Articles
Start here — written for you.
Each article explores a different aspect of how the subconscious mind works, and why change at that level produces results that willpower and logic alone rarely can. Written in plain language, grounded in current research.
Understanding hypnosis
What hypnosis actually is (and what it definitely isn't)
The science of hypnosis, what the brain imaging research actually shows, and why the stage hypnotist has nothing to do with what happens in a session.
Read article →The science of change
Change that sticks: what neuroscience tells us really works
Why willpower keeps falling short, what the replication crisis revealed about self-control, and where lasting change actually comes from.
Read article →Midlife and identity
Why so many women feel lost in midlife and what's actually happening
The identity dimension of the menopausal transition that rarely gets talked about — and why the subconscious is the missing piece in the conversation.
Read article →Performance and the subconscious
What two golfing legends teach us about the subconscious mind
Rory McIlroy's back-to-back Masters wins and Annika Sorenstam's junior career illuminate secondary gain, positive intention, and what actually creates a winner's mindset.
Read article →Stopping smoking
Ready to stop smoking? Here's what your subconscious needs you to know
Why the physical craving is only part of the picture, what triggers really are, and how working at the subconscious level changes the outcome.
Read article →Understanding fears
What a fear really is: and why your brain won't let you logic your way out of it
The neuroscience of the amygdala, why rational thought arrives too late to stop the fear response, and what actually reaches the pattern.
Read article →The hypnosis profession
Why hypnosis is having a moment in Canada — and what that means if you're thinking about training
What the data actually shows about Canadian consumer spending on complementary health care, the fastest-growing segment in the wellness market, and whether there is real demand for qualified hypnosis practitioners in Ontario.
Read article →Practising in Ontario
Practising hypnosis in Ontario: what you can do, what you can't, and why the distinction matters
A plain-language guide to the Ontario regulatory framework for certified hypnotists — the Hypnosis Act, the Psychotherapy Act, the titles you can and cannot use, and what scope of practice means in everyday work.
Read article →Research & Evidence
The science behind the practice.
The following peer-reviewed studies and institutional sources inform the work I do. They are listed here for anyone who wants to read further, and as a straightforward acknowledgement that what happens in a session is grounded in current research, not guesswork.
The neuroscience of hypnosis
APA Division 30 — Definition of Hypnosis
View definition →Brain Functional Correlates of Resting Hypnosis and Hypnotizability: A Review
View study →Brain stimulation enhances hypnotisability — Stanford SHIFT study
View study →Meta-analytic evidence on the efficacy of hypnosis: a 20-year perspective
View study →Habit, change and the subconscious
Ego depletion: Is the active self a limited resource? — original theory
View study →A multilab pre-registered replication of the ego-depletion effect — 23 laboratories, 2,141 participants
View study →Ego depletion: Is it all in your head? — the belief effect on self-control
View study →Leveraging cognitive neuroscience for making and breaking real-world habits
View study →Self-control and limited willpower: current status of ego depletion theory
View study →The Neuroscience of Habit Formation
View study →Midlife, menopause and identity
Well-being and menopause: purpose in life, self-acceptance and social role
View study →Psychologic distress and natural menopause: a multiethnic community study (SWAN, 16,065 women)
View study →Menopause and Mental Health — cultural context and psychological wellbeing
View study →"I was just a shell" — women's psychological wellbeing in perimenopause and menopause
View study →Responding to menopause at work as an identity threat
View study →Meaning in Life in Menopause: a narrative literature review of 48 studies
View study →"But at a certain point, the lights literally went out" — midlife women, exhaustion and identity
View study →Smoking cessation and hypnosis
Hypnosis for smoking cessation — randomised trial, 6 and 12-month outcomes
View study →Pharmacology of nicotine addiction — triggers, relapse rates, and the 80% relapse finding
View study →Smokers' brains change in response to high levels of nicotine — receptor conditioning and triggers
View article →Nicotine dependence — physical and psychological factors, CAMH Toronto
View resource →App-delivered hypnosis for smoking cessation — hypnosis apps most frequently downloaded
View study →Systematic review on hypnotherapy and smoking cessation — 63 studies
View study →Hypnotherapy compared to CBT for smoking cessation — randomised controlled trial
View study →Fear, the brain and the subconscious
Fear response and amygdala function — why logic arrives after the alarm
View article →Update on neurobiological mechanisms of fear
View study →Neural circuits for the adaptive regulation of fear and extinction memory
View study →Inside the brain of an elite athlete: neural processes supporting high achievement
View study →Performance, the subconscious mind, and mental rehearsal
Rory McIlroy defends Masters title — back-to-back 2025 and 2026
View article →Rory McIlroy wins 2025 Masters — completing the career Grand Slam
View article →Annika Sörenstam on deliberately losing junior tournaments to avoid speeches
View interview →The evolution of Annika — Pia Nilsson on Annika's speech fear and junior record
View article →Annika Sörenstam — career Grand Slam and the ANNIKA Academy
View article →Strength increases from mental rehearsal — motor imagery produces measurable physical change
View study →Complementary and Alternative Medicine: Use and Public Attitudes 1997, 2006, and 2016
View report →Industry Overview: Complementary and Alternative Medicine in Canada
View report →Hypnotherapy Market Size, Share & Trends Analysis Report, 2024–2030
View report →Hypnotherapy Market Size, Share & Industry Report, 2032
View report →Integrative Medicine in the Canadian Medical Profession
View study →Ontario legislation — hypnosis practice
Hypnosis Act, R.S.O. 1990, c. H.22 (repealed October 10, 1997)
View legislation →Psychotherapy Act, 2007, S.O. 2007, c. 10, Schedule R
View legislation →Regulated Health Professions Act, 1991, S.O. 1991, c. 18
View legislation →Ready to reset?
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